Visit Bentonville

Swing by Visit Bentonville's visitor's center next door to the Momentary for your one-stop-shop-Bentonville travel information! Get details on all the local public art, attractions, world-class museums, and mouth-watering restaurants - not to mention all the must-try outdoor activities! We're here to help and can't wait to meet you!

Cardenxe Sotol

Cardenxe Sotol invites you to its 'High Desert Lounge' experience at FORMAT Festival. Wander in and whether for the specialty cocktails curated by New York guest Bar Calico and Bentonville's very own Scotch & Soda, or cooling down in the shade, Cardenxe will inspire you to "Unleash Your Deep Emotions". Plus, find Cardenxe Sotol featured in FORMAT's signature Paloma in any GA bar.

White Claw Shore Club

Swing by the White Claw Shore Club at FORMAT Festival! Enjoy a refreshing White Claw Hard Seltzer, amazing music and vibes, and a custom mural created by a local artist.

Rambler Sparkling Water

Rambler is proud to return as the official sparkling water of Format Fest. Come find us in VIP, grab an ice cold Rambler and win some merch! And don’t miss Saturday’s Hot Dog Happy Hour. Back by popular demand! #GetLimestoned #TasteTheMinerals